In previous part 1, We discussed about the first impression of yours as a deal maker or a deal breaker. Now, in the second part we will discuss some useful tips which can help you to make an effective first impression in new international markets. So, without wasting any time, let's get to the point. For SME’s with restricted budgets who cannot yet bear to open offices in their new international market, let alone a central one, there are many both short-term and long-term solutions to demonstrate credibility. 1. Get a Prestigious Business Address: Coming back to the Halo theory, a prestigious business address will make your local clients see you as more successful, reliable and an organized company.
If you’re not able to set up shop in one of these reputable places, you can obtain yourself a centrally located business address either by: Requesting your co-working place if you can use their address Hire a local employee, rent them a desk and use the existing (co-working space) office address. Check with the co-working space owner to see if this can work– many allow it for a modest fee. Using the address of your local business partner If your local business partner resides in a good area, see if it’s possible to list it as your business’s address. Talk with them first and ensure how you will manage the incoming posts. Leasing a virtual office address Many virtual offices offer actual street addresses rather than understood P.O. boxes. While providers can be pricey, there are inexpensive solutions as well out there for businesses that can’t be locally present or have an address that is distant from the central area of the district. Check that the virtual office provider also provides email management, and for extra flexibility, provides monthly or quarterly renewal contracts. Of course, you need to manage the risk of your importer showing up at your virtual office address surprisingly, so make sure there are genuine people at the address. Optionally, choose a location that has a shared office/co-working place as well. This gives you the extra benefit of being able to use a meeting room or desk should you need to meet your importer in person. While you may work from another location, this locally leased address should be visible on your business communication resources, i.e., website, letterhead, business cards and any other official business communication. In some cases, being local is not the chief priority or can even work against your business during your importer's deal decision. In this case, many foreign addresses on your website will straight away convey your business as being an organized international player. Hire a provider that can provide various international business addresses. Hiring too many providers in various countries can make this trick more costly than it should be. 2. Get a Local Phone Contact: If you are not yet present in your targeted international market, this can be the greatest maker or breaker. Nothing can be more off-putting to any client than wanting to get in touch with you, only to be shown with a foreign phone number. The costly phone calls, and even an indifferent 1-800 number, can act as a block to clients. The solution is simple – don’t make your client go out of their comfort zone to purchase your products or services. Many economical services exist that can provide you a phone number in your requested country which, when dialed, will be reconnected to your “working” phone number. 3. Translate Your Website Into The Native Language: This may seem apparent, but often businesses think that English is such a universally spoken language that they choose not to translate their website into the native language. A client who sees their native language on your website will directly feel more satisfactory and connect your company with the reliability of a local business or established international enterprise. Make sure that your content is translated by a professional. It’s worth the expenditure. If you want to learn export import management in a professional way, so you can learn it from any export import colleges. They will teach you how to manage export business and sell your product in an international market. You should also either hire someone who can speak the native language or state up front that you currently only provide English-speaking service. Depending on the product or service you offer, some buyers find it enough to get all related information from your website, and short pre-sale touch is required. Either way, it’s best to meet your clients’ expectations respectively. While it can appear unfair that only a few seconds contain enough power to conclude whether your clients will accept or deny your business, there are simple, affordable tactics you can apply to improve your critical first impression. These tactics can help create that competitive position, especially for businesses that render online services, but they can also work for businesses dealing in tangible products. At the end of the day, it all comes down to knowing your clients and accommodating their requirements. What are your thoughts on this? comment below for an informative, open discussion.
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